VALUE DRIVEN + MINORITY-OWNED INFRASTRUCTURE ENGINEERING FIRM.
HOW WE HELPED GREENE SOLUTIONS RE-INTRODUCE THEMSELVES TO THE WORLD:
CONSULTING, BRANDING IDENTITY, CREATIVE DIRECTION, MARKETING STRATEGY, WEBSITE DESIGN + PHOTOGRAPHY
We worked closely with the CEO to help position Greene Solutions as an established, professional and value-centered firm that could compete with its larger competitors. We helped to build their web and brand presence from the ground up: website design and SEO optimization, management and creative direction of video/photo assets for the website, and all branded content (marketing material, job posts, etc.).
BRAND IDENTITY + CREATIVE DIRECTION
Greene Solutions faced challenges in effectively communicating their presence in the industry, particularly as a new engineering firm.
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As a proudly minority-owned business, it was crucial for the CEO that the brand identity reflect the company's core values: diversity, equity, inclusion, safety, and more.
CAN A WEBSITE SAY IT ALL?
Greene Solutions offers a wide range of services, and their website needed to communicate this succinctly and effectively. To achieve this, we spent a full day in production at their headquarters and out in the field, capturing photo and video assets that visually tell the compelling story of this small but mighty firm. This comprehensive visual narrative was integral in showcasing their capabilities and establishing their strong market presence.
Keith Wiggins
CEO of Greene Solutions
RESULTS + LASTING IMPACT
Our comprehensive collaboration with Greene Solutions resulted in a transformative impact that has firmly positioned them as a credible and competitive player in the engineering industry. Through meticulous consulting and a strategic approach to branding identity, we ensured that every aspect of their public-facing persona embodied professionalism and value. By designing an optimized, user-friendly website and managing the creative direction of their visual assets, we effectively communicated their unique value proposition. The creation of cohesive branded content, including marketing materials and job posts, further solidified their market presence.
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A testament to our successful partnership is Greene Solutions securing a multi-million dollar government contract, directly attributable to the enhanced web presence we developed. As a proudly minority-owned business, Greene Solutions now stands out not only for its technical expertise but also for its commitment to diversity, equity, inclusion, and safety. The CEO's vision of a brand identity that reflects these core values has been realized, resonating with clients and partners alike. Our efforts have enabled Greene Solutions to confidently compete with larger firms, securing their place as a respected and forward-thinking entity in their industry.
