top of page
ALL-NATURAL SKINCARE THAT AIMS TO BE 'GEWD' FOR THE EARTH + YOUR SKIN.
HOW WE HELPED GEWD BOTANICALS BE BETTER:
CONSULTING, BRANDING STRATEGY, CAMPAIGN CREATIVE DIRECTION, SET DESIGN, + PHOTOGRAPHY
Gewd Botanicals is a skincare line that focuses on the intersection of skin and science. All Gewd Botanicals products are scientifically formulated to provide the best results with all-natural ingredients. Gewd Botanicals needed help telling the story of their brand while highlighting their values of transparency, sustainability and science-informed production.
BRAND STRATEGY + CREATIVE DIRECTION
GEWD BOTANICALS was having a hard time communicating who they were to the world. Lighted Eye worked with Gewd Botanicals to workshop some branding strategy and build out a colorful, representative visual campaign.
The branding photoshoot was directed to showcase the connection from greenhouse to production while illuminating the passion behind the mission.
Malique Middleton
Founder of Gewd Botanicals
RESULTS + LASTING IMPACT
This brand is loved by patrons for its real ingredients, honest production practices and all its sweet, sweet "gewdness". The photos achieved during production needed to provide a rich visual backdrop for a branding campaign and eloquently communicate and support the most loved aspects of Gewd Botanicals.
With a deeper understanding of the brand's core messaging and mission, along with the help of Lighted Eye, Gewd Botanicals was able to successfully position itself as a value-driven brand among its skincare competitors. The branding materials showcase subjects in their natural beauty and steer clear of overly processed and enhanced photos that are common in the industry.
bottom of page