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DIGITAL WELLNESS BRAND FOR CHILDREN AND THEIR CAREGIVERS
HOW CAN WORDS HELP SHAPE HEALTHY CHILDREN?
CONSULTING, BRANDING, CREATIVE DIRECTION, SET DESIGN, + PHOTOGRAPHY
Earthy Dude is on a mission to help the world heal with healthy foods. Lighted Eye helped to visually communicate the good Earthy Dude is doing through branding strategy, logo + packaging re-design, and creating visually appealing assets for publication and advertising.
BRAND STRATEGY + CREATIVE DIRECTION
Earthy Dude required re-branding and an overhaul of their packaging and logo design.
Lighted Eye directed a branding photoshoot to capture new logo, packaging, and highlighted Earthy Dude health-conscious values.
RESULTS + LASTING IMPACT
With the help of Lighted Eye, Gewd Botanicals was able to successfully position itself as a value-driven brand among its skincare competitors.
The idea was to showcase subjects in their natural beauty and stay away from overly processed and enhanced photos that are common in the industry.
This brand is loved by patrons for it's real ingredients, honest production practices and all its sweet, sweet "gewdness".
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