top of page
SMALL BATCH + SUSTAINABLE PRODUCTS FOR THE ENDLESSLY BUSY, EARTH-CONSCIOUS YOGI.
HOW WE SPREAD THE WELLNESS:
CONSULTING, BRANDING, CREATIVE DIRECTION, SET DESIGN, + PHOTOGRAPHY
Blue Truck Wellness is a brand that was created for the working professional that straddles both the corporate and yoga worlds. Finding small pockets of peace in a busy life can come from mindful products we use. Blue Truck Wellness needed our help bridging the gap between the corporate and metaphysical worlds, and building a brand that could be appealing to its niche target audience. Lighted Eye assisted Blue Truck Wellness in branding, product design and photography, website design, and marketplace kiosk creation. We also helped Blue Truck Wellness build out a launch campaign complete with a launch party.
BRAND STRATEGY + CREATIVE DIRECTION
The branding was created to be minimalistic, bright and concise.
The founder wanted to highlight the importance of her choice to use all-natural, non-toxic ingredients.
WEB DESIGN +
MARKETPLACE CREATION
The website utilizes imagery and movement to evoke a sense of serenity.
The viewer is introduced to Blue Truck Wellness' flagship product - the yoga mat spray - at first glance.
The conversion journey is made simple and visually appealing with products highlighted and accessible on the homepage.
RESULTS + LASTING IMPACT
With the help of Lighted Eye, Blue Truck Wellness successfully launched its products and website.
Lighted Eye worked intimately with the founder, Mari, to make sure every detail of the packaging, website, and launch event was aligned with the values that animate her passion for sustainable, non-toxic household products.
Now, Blue Truck Wellness continues to build a list of dedicated returning customers.
bottom of page